Materialism among adolescents in urban China

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Materialism among adolescents in urban China

This study provides empirical data to test a proposed theoretical model on adolescents’ endorsement of materialistic values that is based on John’s (1999) model of consumer socialization of children and Kasser, Rayan Couchman and Sheldon’s (2004) model of materialistic value orientation. A survey of 730 adolescents aged 11 to 19 in Beijing was conducted in March 2003 using Richins and Dawson’s ...

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ژورنال

عنوان ژورنال: Young Consumers

سال: 2006

ISSN: 1747-3616

DOI: 10.1108/17473610610701510